OUR STORY
Welcome to the 424 Movement, where we're redefining the meaning of celebration and embracing the joy of sobriety. Inspired by the spirit of connection, our movement was born out of a simple idea: to create a day dedicated to fun, community, and living life to the fullest without alcohol. Just like 420 has become synonymous with cannabis culture, 424 is our rallying cry for the sober and sober curious.
JOIN OUR TEAM
Brooke R
The Sober Biz Collective
Award winning business owner, podcaster, karaoke host and speaker.
7+ Years of Sobriety
Kim B
Sober is The New Cool
Speaker, sobriety advocate and creator of the Sober is the New Cool community.
10+ Years of Sobriety
Jay B
Empower 2 Recover
Award winning entrepreneur, Author, Speaker, Mentor and HYPE man.
16+ Years of Sobriety
OUR MISSION
At the heart of the 424 Movement lies a powerful mission: to cultivate a global community of individuals who choose sobriety as a pathway to happiness, fulfillment, and authenticity. We believe in the transformative power of sobriety and aim to spark conversations, shift perceptions, and break down barriers surrounding alcohol consumption. By celebrating April 24th as a day of sobriety, we hope to inspire reflection, encourage self-exploration, and promote a culture of wellness and resilience.
OUR VISION
APRIL 24
WORLD WIDE CELEBRATION OF SOBRIETY
100
424 EVENTS GLOBALLY
$1M
Raised for Non-Profits that support recovery from substance use disorder.
100M
Posts with the hashtag #sober424